SEO using Schema Microdata

2 min readApr 23, 2020

A web page has an underlying meaning that people understand when they read it. But Search engines need additional tags to the HTML that say,

“Hey search engine, this information describes this specific movie, or place, or person, or video”.

This helps search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags that allows you to do this.

use Schema.org as the microdata library
Mark only the most important conten
SE readable content, Rich Snippets and higher traffic as a result

Add Schema microdata to content

Schema.org provides available microdata to define content scopes and scope’s property types to be marked and understood by the major search engines: Google, Microsoft, Yandex and Yahoo!

for example the landing which shows cards of different venues and a CTA to create a brief would have the scopes of a ‘Place’ and ‘Action’.

Once thee scope is clear, refer to the property types it has available, in this example — ‘Place’ becomes schema.org/Place. Add available property types to HTML elements (<p>, <img>, <a> and other)