A web page has an underlying meaning that people understand when they read it. But Search engines need additional tags to the HTML that say,
“Hey search engine, this information describes this specific movie, or place, or person, or video”.
This helps search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags that allows you to do this.
- use Schema.org as the microdata library
- Mark only the most important conten
- SE readable content, Rich Snippets and higher traffic as a result
Add Schema microdata to content
Schema.org provides available microdata to define content scopes and scope’s property types to be marked and understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
for example the landing which shows cards of different venues and a CTA to create a brief would have the scopes of a ‘Place’ and ‘Action’.
Once thee scope is clear, refer to the property types it has available, in this example — ‘Place’ becomes schema.org/Place. Add available property types to HTML elements (<p>, <img>, <a> and other)
Test the Microdata Markup:
Google structured data testing tool — tests schema markup and reveals what content search engines can see.
- What SE sees without Schema markup
VS.
- What Data SE see with Schema — markup
a 100% improvement !
